人工知能学会第二種研究会資料
Online ISSN : 2436-5556
RTBにおける競売参加者の戦略に関する研究
鍋田 武頼山本 学吉川 厚寺野 隆雄
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研究報告書・技術報告書 フリー

2013 年 2013 巻 DOCMAS-005 号 p. 07-

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As for the frame of the Web advertisement, dealings are conducted in real time today. It is called RTB:Real-Time Bidding. In RTB, dealings of ad spaces are conducted in the form of the auction. The auction styles of RTB differ from the former. Since RTB has just started, it is not well known about a motion of a market. So, we try to modeling of market with the feature of RTB and considering price fluctuation under the influence of Auction participant's strategy in RTB.

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