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有望市場・有望ターゲットを発見するための仮説構築に関する研究 : 食洗機市場を例として
https://wako.repo.nii.ac.jp/records/3182
https://wako.repo.nii.ac.jp/records/3182bf03e571-b7c8-427e-bdfd-89d96f2c4f6b
名前 / ファイル | ライセンス | アクション |
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wk201402-05.pdf (651.2 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2014-05-14 | |||||
タイトル | ||||||
タイトル | 有望市場・有望ターゲットを発見するための仮説構築に関する研究 : 食洗機市場を例として | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A Study on the Method of Planning the Hypothesis of the New Product Concept | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 食洗機市場 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 市場環境分析 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | モデリング思考法 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 仮説構築方法 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 戦略的マーケティング | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
丸山, 一彦
× 丸山, 一彦× Maruyama, Kazuhiko |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper is the study on the method of systematically and scientifically creating a new product concept. This study proposes the method of the application to the business by the STP theory of Kotler. It is verified to be able to plan the hypothesis of a promising product concept by using this method for the dish washer market. In addition, we show the effectiveness of this method from the study results. | |||||
書誌情報 |
和光経済 en : Wako Keizai 巻 46, 号 2, p. 21-38, 発行日 2014-02 |
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出版者 | ||||||
出版者 | 和光大学社会経済研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02865866 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00258120 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |