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女性心理を導出した有望新商品コンセプト構築に関する研究
https://wako.repo.nii.ac.jp/records/3813
https://wako.repo.nii.ac.jp/records/3813b81fb2ab-abeb-4478-b70b-b03743a914fe
名前 / ファイル | ライセンス | アクション |
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wk201501-06.pdf (3.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2015-03-13 | |||||
タイトル | ||||||
タイトル | 女性心理を導出した有望新商品コンセプト構築に関する研究 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A Study on the Planning Methodology of Promising New Product Concept that Derived the Female Psychology | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 女性向けカップラーメン市場 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 仮説構築方法 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | mPSメソッド | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 新商品企画 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 戦略的マーケティング | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
丸山, 一彦
× 丸山, 一彦× Maruyama, Kazuhiko |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper is the study on the planning methodolgy of a new product concept. This study proposes the planning methodology of the application to the business by the marketing pyramid structure(mPS)method. It is verified to be able to plan the hypothesis of a promising product concept by using this method for women’s cup noodles. In addition, we show the effectiveness of this planning methodology from the study results. | |||||
書誌情報 |
和光経済 en : Wako Keizai 巻 47, 号 2, p. 65-97, 発行日 2015-01 |
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出版者 | ||||||
出版者 | 和光大学社会経済研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02865866 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00258120 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |