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If no one else will bring it, I'll do it myself : The Role of Fandom in the Distribution and Promotion of Anime in Mexico
https://doi.org/10.15055/00007557
https://doi.org/10.15055/00007557759c44d4-a9b3-44f5-aa2e-98b9a62c9a8a
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
doujin_01_27_36.pdf (372.6 kB)
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| Item type | 一般雑誌記事 / Article(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2020-11-30 | |||||
| タイトル | ||||||
| タイトル | If no one else will bring it, I'll do it myself : The Role of Fandom in the Distribution and Promotion of Anime in Mexico | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | article | |||||
| ID登録 | ||||||
| ID登録 | 10.15055/00007557 | |||||
| ID登録タイプ | JaLC | |||||
| 著者 |
PELÁEZ, MAZARIEGOS Edgar Santiago
× PELÁEZ, MAZARIEGOS Edgar Santiago |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This paper analyzes the role of Mexican fans in the promotion and distribution of Japanese media content in Mexico, focusing mainly on anime. During the 1990s, in the middle of the global craze for Japanese content, Mexican audiences became highly involved in the consumption of Japanese animation. While new television broadcasting companies began partnerships with Japanese enterprises, such as Bandai and Tōei, to bring Japanese media content to Mexico, fans or otaku became not only active consumers but also promoters of anime, hoping that bigger audiences would prompt large media companies to supply more of these cultural goods. After Japanese content was removed from mainstream media in the early 2000s, some of these fans decided to take matters into their own hands and get more involved in the distribution of anime and other related products by starting their own companies. Through trial and error, these entrepreneurial fans discovered ways to navigate the business environment in Japan and establish successful arrangements with Japanese companies that met the demands of the Mexican market, becoming cultural intermediaries that revitalized and created a second "boom" in anime consumption in Mexico. This research argues that Mexican fans of anime have evolved from text readers and poachers into cultural brokers who form a bridge between Japanese anime producers and Mexican consumers, and are, therefore, a central part of the distribution of anime and other Japanese content in Mexico. | |||||
| 言語 | en | |||||
| 書誌情報 |
en : Dōjin Journal : An academic journal on popular cultures established by the International Research Center for Japanese Studies 巻 1, p. 27-36, 発行日 2020-11-30 |
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| ISSN | ||||||
| 収録物識別子タイプ | EISSN | |||||
| 収録物識別子 | 24357901 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | 国際日本文化研究センタープロジェクト推進室 | |||||
| 言語 | ja | |||||
| 出版者 | ||||||
| 出版者 | International Research Center for Japanese Studies, Project Promotion Office | |||||
| 言語 | en | |||||
| 編者 | ||||||
| 寄与者タイプ | Editor | |||||
| 姓名 | ERNEST DIT ALBAN Edmond | |||||
| 言語 | en | |||||
| 編者 | ||||||
| 寄与者タイプ | Editor | |||||
| 姓名 | HERNANDEZ HERNANDEZ Alvaro David | |||||
| 言語 | en | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Anime | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Mexico | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Japan | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Japanese Pop Culture | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Participatory Culture | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Cultural Brokers | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Poachers | |||||
