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石見神楽のYouTubeライブ配信がもたらす観光振興効果と課題の検討
https://ushimane.repo.nii.ac.jp/records/2127
https://ushimane.repo.nii.ac.jp/records/2127dac2fde8-fabe-45c7-90d8-94771e84af7d
名前 / ファイル | ライセンス | アクション |
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HCPS202303001.pdf (614.7 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2023-03-09 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 石見神楽のYouTubeライブ配信がもたらす観光振興効果と課題の検討 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Investigating tourism promotion effects and issues of YouTube livestreaming of Iwami Kagura | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 日本遺産 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | インバウンド観光 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 石見神楽 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ライブ配信 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
江口, 真理子
× 江口, 真理子 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This study sought to investigate whether livestreaming of a local performing art could positively promote inbound tourism. Taking advantage of the features of new media and based on the theory that promotion of local performing arts must include measures to educate consumers, the author experimented with three Iwami kagura livestreaming shows whose programs contained educational contents and components to maximize the audience experiences. Using the data from surveys of 49 respondents, the author found that the YouTube livestreaming shows increased the number of potential tourists and positively influenced the viewers’ willingness to watch Iwami kagura. Discussing the benefits and issues of livestreaming, the author suggested that inbound tourism promotors could consider livestreams as an option of inbound tourism promotion during the COVID−19 pandemic. | |||||
書誌情報 |
総合政策論叢 en : Shimane journal of policy studies 巻 45, p. 7-28, 発行日 2023-03-07 |
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出版者 | ||||||
出版者 | 島根県立大学総合政策学会 | |||||
ISSN | ||||||
収録物識別子タイプ | PISSN | |||||
収録物識別子 | 1346-3829 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11551329 | |||||
著者版フラグ | ||||||
出版タイプ | AM | |||||
出版タイプResource | http://purl.org/coar/version/c_ab4af688f83e57aa | |||||
資料タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | 論文 |