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広告から見た社会と時代 : 男女のライフスタイルを中心に
https://twcu.repo.nii.ac.jp/records/19724
https://twcu.repo.nii.ac.jp/records/197248fcbbd1c-2710-4f9e-af83-11677f1ab864
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
WATANABE_Arisa20130301.pdf (407.1 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2013-06-24 | |||||
| タイトル | ||||||
| タイトル | 広告から見た社会と時代 : 男女のライフスタイルを中心に | |||||
| 言語 | ja | |||||
| タイトル | ||||||
| タイトル | Social and Historical Characteristics of Advertisements : Lifestyles of Men and Women | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
渡邊, 安理沙
× 渡邊, 安理沙 |
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| 著者名ヨミ | ||||||
| 値 | ワタナベ, アリサ | |||||
| 著者名(別表記) | ||||||
| 値 | WATANABE, Arisa | |||||
| 内容 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Today, there are innumerable advertisements in a wide variety of media such as television, newspapers and the Internet. Advertisements are sensitive to changes in society and in people's tastes as they have a strong impact on consumption.This article has two purposes. One is to investigate men's and women's lifestyles as reflected in phrases used in advertisements between 1955 and 2009. The other is to show the relationship between changes in lifestyles and changes in society. Five hundred advertisements related to the theme of this paper were analysed. They were taken from (1) the Annual Report on Dentsu Advertising Awards, (2) Monthly Newspaper Ads [compact edition], and (3) Copira,an Internet advertisement search site. The advertisements were divided into 11 five-year periods, and the characteristics of each of the periods was summarised. Finally, the mutual influence of the advertisements and society is considered.The results show that advertisements and society are closely related. Basic trends and people's tastes appear to be timeless, even though new lifestyles are introduced one after another. A strong women image, e.g., a career women, has also appeared in advertisements,reflecting women's advancement in society. In contrast, sweet-tempered men, who help theirwives with housework, have also appeared. Thus, advertisements clearly show the differencesin men's and women's lifestyles as well as the changes in the economy and society. | |||||
| コンテンツの種類 | ||||||
| 値 | 紀要論文 | |||||
| ファイル形式 | ||||||
| 値 | application/pdf | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 09187766 | |||||
| NCID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10461801 | |||||
| 書誌情報 |
東京女子大学言語文化研究 巻 21, p. 78-91, 発行日 2012-03-01 |
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